Axel Hellmann has gained insights into the structures of the Deutsche Fußball Liga (DFL) from various perspectives – and he sounds disillusioned. He said recently at the International Club of Frankfurt Economic Journalists that professional football is „not capable of agreeing on a common strategic path.“

Hellmann has been a member of the DFL executive board for nearly two years, serving as interim CEO for several months. He wishes for „more leeway“ in the management of the DFL.

The internal conflicts within the DFL, representing the 36 clubs of the Bundesliga and 2. Bundesliga, became visible in the debate over the entry of a private equity investor. CVC sought to acquire an 8% stake in a DFL subsidiary created for media rights exploitation, with an investment of 1 billion euros. This was the second attempt in this direction. Hellmann supported the transaction, which was ultimately scrapped. His conclusion is that „we need to make decisions less politically and more entrepreneurially.“ Hellmann does not anticipate another private equity investor becoming a partner in the near future, saying that “we have lost credibility in the private equity scene.“

Hellmann still considers it important for the Bundesliga to become more independent in marketing matters, reducing reliance on intermediaries. Currently, the awarding of broadcasting rights from the 2025/26 season onwards is stalled due to DAZN's appeal to an arbitration court. Instead of auctions for broadcast packages, Hellmann could envision fixed prices for certain rights. However, a more independent marketing solution would need financing. With no major private equity backer in sight, Hellmann now sees potential in smaller-scale partnerships.

He views the Super League as a threat, noting that there is significant investor interest, and substantial financial considerations being explored. Born in 1971, Hellmann, a sports manager and lawyer, claims to come „from the fans' scene“ himself. He fears a league split if major clubs migrate to a Super League.